Sustainability

We developed the methodology for calculating climate impact and the threshold for small climate impact with the assistance of the Swedish research institute RISE. Preferring small climate impact (<2.1 kg CO2e/kg) foods, while maintaining a reasonable level of daily food consumption (approx. 1.3 kg per person), we could reduce emissions from food by 50%. This aligns with the global goal to reduce climate emissions by 50% by the year 2030 (compared to 1990 levels). 

Our assessment scale and methodology focus on climate impact. However, in our work with raw materials, packaging, production processes and product development, we also consider other environmental aspects, but describing them all on a single scale would be too complex.  

The climate impact of a product indicates the amount of greenhouse gases, or climate emissions, released into the atmosphere as a result of the particular product. These gases affect the climate by trapping outgoing solar radiation, thus warming the Earth. Different products have varying types and amounts of greenhouse gases released into the atmosphere. Therefore, the climate impact of products varies. Product climate impact is described in terms of carbon dioxide equivalents (CO2e), representing the amount of carbon dioxide that would have the same warming effect as all the greenhouse gases associated with the product. 

We calculate the climate impact by considering the combined effects of raw materials, packaging, transport to the factory and the production process while not considering activities carried out after the product leaves the factory. Our assessment scale and methodology were developed in collaboration with the Swedish research institute RISE; the same methodology is used across the entire Orkla Group in various countries.  

A sustainable diet doesn’t necessarily mean exclusively consuming products with a small climate impact. It’s essential to ensure that food provides an adequate amount of nutrients for good health. Balancing nutrition and sustainability is crucial for both human and environmental well-being.  

To calculate the climate impact of products, we consider the combined impact of raw materials, packaging, transport to the factory and the production process of the final product. Our calculations show that raw materials primarily drive the climate impact, while the impact of packaging and transport is generally smaller. Since smoothies are mainly plant-based and have large water content, their climate impact is below 2.1 kg CO2e per kg of product, which is considered the threshold for products with a small climate impact. 

We use the same scale to facilitate comparisons of the climate impact of different products across categories. If we used category-specific scales, we wouldn’t gain a broader understanding of which categories have a smaller climate impact overall.

We’ve only conducted calculations for our own products, as we have the necessary data for them. In our calculations, we’ve observed that raw materials tend to be the main source of impact. Based on our findings, we can infer that products with similar compositions have similar climate impacts. Generally, the more plant-based a product is and the less animal-based it is, the smaller its climate impact, using certified raw materials can also reduce environmental risks. For example, Rainforest Alliance-certified cocoa helps to better address potential environmental risks associated with raw material cultivation, such as deforestation.   

We currently do not have a specific plan in place to exclusively sell products with small climate impact. However, we are committed to ensuring that all our products are produced as sustainably as possible. This can be achieved through collaboration with our raw material suppliers, product and packaging development, and improving the efficiency of our manufacturing processes. At the same time, our diet must provide us with enough nutrients to stay healthy. Striving to meet consumer expectations, we also aim to operate within the planet’s ecological boundaries.  

While our calculations provide precise numerical values, we opt not to display them due to slight inaccuracies inherent in climate impact assessments. For example, the precise climate impact of raw materials depends on factors like climatic conditions and soil quality. Factors such as batch size and raw material characteristics influence the production process, and transportation impact depends on the type of fuel used. These variables, subject to change over time, contribute to a certain degree of fluctuation in climate impact. Therefore, we believe it is more informative to provide a range indicating whether the climate impact is small, medium or large, rather than displaying a single exact value.  

There are no precise studies or data available regarding the environmental impact of Estonian diets. Therefore, our assessment thresholds (small, medium and large) are based on the average climate impact of Nordic diets. Generally, the environmental impact per capita of diets in low-income countries is smaller than in high-income countries. Additionally, developed countries tend to have more food waste at the consumer level, making their food systems less sustainable. Regardless of comparisons with others, it’s essential for individuals to understand that their diets have an environmental impact that can be influenced through informed choices.

We began with the average climate impact of food consumed by the average Nordic person, regardless of whether it ends up being eaten or discarded. To meet the climate goals for 2030, this impact must be halved. This would ensure that the food system contributes to reducing emissions in line with other sectors, allowing us to limit global warming to 1.5°C by the end of the century compared to pre-industrial levels. The assessment thresholds are determined by considering a sensible daily food intake per person and establishing the climate impact per kilogram of food required to meet our climate objectives. This calculation does not account for additional food waste. Therefore, while preferring products with low climate impact is one step towards a more climate-friendly diet, it is equally important to minimise food waste. Our calculations also factor in wastage occurring during raw material cultivation and production processes, which we continually strive to reduce to decrease product climate impact. 

We openly share information about the nutritional value and ingredients of our products (including on the product packaging) to enable consumers to make informed choices. The healthiness of food cannot be easily measured with a single metric. It is often said that there are no inherently healthy or unhealthy foods, but rather healthy or unhealthy diets; seemingly healthy food choices can turn out to be overall unbalanced or unhealthy. The key is balance and variety in diet. The principles of a health-supporting diet can be found on the website of the Estonian National Institute for Health Development at toitumine.ee, which we recommend following.

The scale was developed based on the average Nordic diet. To provide a more relevant comparison, all beverages (including milk, coffee, tea, juice, soft drinks and alcoholic beverages) were excluded from the analysis. Therefore, we do not provide a rating for beverages. However, we can still express their climate impact since the calculation methodology remains the same. Just like with foods, we can calculate the combined impact of raw materials, packaging, transport to the factory and the production process at the factory for beverages.